Determined to turn this rejection into a learning experience, I probed Logan for details. He didn’t want to make his office manager split the snack budget just for some jerky.

I framed Sumo Jerky as a healthy & productivity enhancing office snack and he seemed much more excited.

Logan’s office never ended up becoming a customer, but his excitement would eventually help me sign up hundreds of customers.

Lesson: Always politely ask “why” when people reject your sales pitch.

— Ryan Luedecke

http://www.appsumo.com/sumo-jerky-growth/