The ability to move fast — faster than ever — and make constant course adjustments is key.

Frequently changing the subject, however, is not a balanced approached to building products.

Instead, PMs and designers need to get used to anticipating, listening, and replying with minute product improvements. Users should rarely be surprised by something you change because you’re in the product flow with them, seeing things from their perspective and creating continuity in how you continually refine the expression of your product.

— Chris Messina

https://blog.mixpanel.com/2017/03/30/conversational-products/