Camilo Oliveira

Tag

Growth

13 posts

Jonathan Hsu - Growth accounting

With a 40% gross retention rate, mobile app A churns 60% of its active user base every month. Mobile app A’s quick ratio has been fluctuating between 1 and 1.5, which means that for every three new users the company adds, it is also losing two to three users to churn.

That churn, however, is masked by new users who sign up for the app and show activity in that month.

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Jeff Glueck - Start charging early

First, Foursquare decided to start treating its data like the valuable property it is. It asked those big companies to start paying for its API.

The developers on the other end of the line basically laughed and said, “Yeah, we were wondering when you were going to start charging.” Crowley was amazed. “I had never had that experience in extracting dollars from big enterprise customers, but thankfully we had people here who knew how to do that.”

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John Biggs - Time constrain your work sessions

How well is your company doing? How many users do you have? How fast are you growing? How much revenue are you generating?

If your numbers are good, chances are that the investors will pay attention, even if they’re not immediately interested in your space.

If someone is pitching something that is consistently growing at 50 percent per week, I’m reaching for my checkbook, and you can explain to me what it is later. It’s that simple.

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Andrew Chen - Growth hackers

Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. After product/market fit, they can help run up the score on what’s already working.

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Scott Belski - First mile of a product experience

The first mile of a user’s experience is the top of your funnel for new users and needs to be the most thought-out part of your product, not an after-though.

For any product with aggressive growth aspirations, I’d argue that 30%+ of your energy should always be allocated to the first mile of your product.

Even if your user experience for new users is performing well, don’t forget that new types of new users are the real source of growth.

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Jason Tanz - Trust in the share economy

Much as the traditional Internet helped strangers meet and communicate online, they say, the modern Internet can link individuals and communities in the physical world. “The extent to which people are connected to each other is lower than what humans need”

So over several years, Chesnut’s team built its own trust infrastructure. It began monitoring the activity across the eBay marketplace, flagging potentially problematic sellers or buyers, providing its own payment options, and eventually guaranteeing every purchase. In so doing, eBay evolved from a passive host to an active participant in every transaction.

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